Categorized | FP, News

Sting partners with Grimsby entrepreneur

Farm neighbours in Italy now business partners in Canada

Quick. What does Grimsby and Sting have in common?

If you guessed Luca Vitali and his shop, Casa Toscana, you would be correct.

A connection that has been 10 years in the making was finalized recently which will have Casa Toscana diversifiying its own olive oil sales with that of Sting’s now-organic certified product originating from a farm “just down the road” from Vitali’s childhood farm in the Cianti Region of Italy.

“Sting bought a villa about 10 kms away from my farm in 1997 and has been working to get it certified for organic production for many years. They now have that certification,” said Vitali, who noted he got to meet with Sting at his Toronto show on Sunday night.

“This will be high-end production olive oil, like mine. We’re talking 4,000 bottles per year. He was looking for someone who could actively enhance his brand. He didn’t want it getting lost on a shelf some place.”

“He recognized we were a neighbour also selling a high-end product right from the farm. I think this could be good for my business, so we worked out a deal.”

Vitali, who has a couple of bottles of autographed product in his store currently, said the first shipment will arrive in Montreal on March 20 and make its way to his shelves shortly after.

Vitali, who hosts regular tours of Italy, said Sting’s (whose real name is Gordon Sumner) villa is an excellent property and he plans to take his tours there.

“It is a 17th century villa. They have an excellent winemaker and shop on site. It is an impressive place. I will be going there next week to talk about plans.”

About newsnow

newsnow is published Thursday each week, going to every home in West Niagara and the Winona area.
Click here to contact newsnow.

Countdown to Christmas

West Niagara Weather
-12°
light snow
humidity: 84%
wind: 2m/s SW
H -12 • L -13
-4°
Sat
1°
Sun
4°
Mon
2°
Tue

Hat Trick Hockey – Latest results (Week 5)

Upcoming Community Events

  • Sun
    26
    Nov
    2017
    Sun
    17
    Dec
    2017

    Kids Gingerbread Christmas Program

    552 Ridge Road, Stoney Creek
  • Fri
    01
    Dec
    2017
    Sun
    31
    Dec
    2017

    Legion Br. 393 Smithville

    Legion Br. 393 Smithville
  • Fri
    01
    Dec
    2017
    Sun
    14
    Jan
    2018

    Kintusgi: the Contemplative Art of Bruno Capolongo

    Grimsby Public Library
  • Thu
    07
    Dec
    2017
    Fri
    09
    Feb
    2018

    Grimsby’s 13th Annual Heritage Art Competition

    Grimsby Public Art Gallery
For all Community Events, click here

November/December ClubWest now available online

Seeking Employment?

Total jobs: 472
Best Version Media
  |  Grimsby, Ontario
 - 14 Dec 2017

Job Description. Join one of the Fastest Growing, Private, Media Companies in Canada. Best Version Media (BVM) is looking nationwide for entrepreneurs and professionals who desire...

Best Version Media
  |  Lincoln, Ontario
 - 14 Dec 2017

Job Description. Join one of the Fastest Growing, Private, Media Companies in Canada. Best Version Media (BVM) is looking nationwide for entrepreneurs and professionals who desire...

Phoenix Intl Inc
  |  Hamilton, Ontario
 - 14 Dec 2017

Job Description. Customer Service Representative. Customer Service Training Provided. Phoenix International are looking for a Customer Service Representative with strong Customer ...

neuvoo job search jobs

Our Facebook Page

Subscribe to our newsnow posts

Enter your email address to subscribe here and receive notifications of new posts by email.

newsnow

100% Niagara owned and operated.
49 Main Street West
Grimsby, Ontario
L3M 1R3
289 235 9500
SiteLock